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November 28, 2012

Most Popular Mobile Advertising Ad Units in 2012

Celtra’s Quarterly Mobile Rich Media Monitor offers some useful insight into the performance of various Mobile Ad units and formats which is most popular and used by Majority of Marketer helpul guide for design. This infographic  provides some  useful insights on how Mobile Advertising can deliver the best CTR rates
The most popular ad features across all four researched industry verticals (Auto, Retail, Entertainment and Finance) are still video and direct response, which are used in more than a half of all ads. They are both also very engaging – more than 10% of users who entered the ad experience watched the video