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November 16, 2012

Real-time bidding Ad Spends grow 30% in 2012,

Real-time bidding soars, expected to be $7bn market by 2016 | Econsultancy: According to a report published this week by sell-side platform Index Platform, the number of RTB impressions sold via its platform jumped nearly 30% in the first and second quarters of the year. What's more: growth was driven by both major advertisers, which accounted for 57% of all spend in Q2, and local advertisers, which increased their spend by nearly 50% quarter-over-quarter.

Data from the  Index Platform ,saw advertisers in 80% of sectors increasing the number impressions bought via RTB, suggesting that, despite real-time bidding's imperfections, adoption will continue to grow.

The big questions: just how much will it grow, and how rapidly? According to eMarketer, RTB spend in the United States will reach $7.1bn by 2016 -- nearly a third of the display ad market -- up from $1.9bn this year. Much of the growth will come in the next year, with the RTB train slowing in 2014 and beyond as it becomes an ubiquitous part of the landscape.