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November 29, 2012

South African Mobile Advertising see 248% Growth

InMobi Profile for South Africa from Daryn Smith

 South Africa Mobile Advertising Market is all ready to explode big time, as 2012 has shown an increase of 248%  for Smartphone impressions,compared to 2011 ,according to Mobile Ad Network .South Africa make Th 76% of all ad impressions coming from Smartphones, with the Apple iPhone proving to be the most popular handset in the region.
Behind the iPhone, the Nokia handset is still dominant in this market, however the greatest growth from an Operating System standpoint is from Android, which grew by 8%.
Mobile phone users from the region access the Mobile Web more than Mobile Apps, the latter having grown 3.7 times compared to this time in 2011.