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November 25, 2012

US Holiday Online Retail Spending to exceed $43Billion

U.S. consumers are buying online more than ever this  year 2012, and the shopping season will not be different from what US Consumers have been spending so far,,increasing their virtual shopping by half since before the last recession to nearly $42 billion in the third quarter of this year -- the fourth straight year-over-year increase in the third quarter, according to data forecast by Comscore


2011 Holiday Season To Date vs. Seasonally Equivalent Days in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.
Millions ($)
20102011Percent Change
November 1 – December 31$32,359*$37,17015%
Thanksgiving Day (Nov. 24)$407$47918%
Black Friday (Nov. 25)$648$81626%
Thanksgiving Weekend (Nov. 26-27)$886$1,03116%
Cyber Monday (Nov. 28)$1,028$1,25122%
Green Monday (Dec. 12)$954$1,13319%
Free Shipping Day (Dec. 16)$942$1,07214%
 Till November 22nd , $10.1 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Thursday, November 8 has been the heaviest online spending day of the season to date at $829 million


2012 Holiday Season To Date vs. Corresponding Days* in 2011
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.

HolidaySeason to Date
Millions ($)
20112012Percent Change
November 1 – 18$8,769$10,13516%


If the latest Comscore data is any indication, US holiday season retail e-commerce spending for the first 18 days of the November – December 2012 holiday season, , $10.1 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Thursday, November 8 has been the heaviest online spending day of the season to date at $829 million

Meanwhile Comscore  Forecasts that  US Holiday Spending  from Digital mediums ( Mobile, Internet, PC's Tablet,Smartphones  will grow to 17% to reach a record of 43.4Billion Ecommerce Spending