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December 4, 2012

2013 Global Advertising Spends to exceed $518 billion, grow 4%

Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015





According to recent research by Zenith Optimedia, Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year.By 2015 advertising  spends is foretasted to grow 5.6%
Source: ZenithOptimedia
  • North America and ‘Advanced Asia’ is predicted to grow 4-5% annually
  • Eurozone to shrink 4% in 2013, stabilise in 2014 and grow 2% in 2015
  • Northern & Central Europe static in 2013, then to grow 2% a year in 2014 and 201
The Developing markets to contribute 61% of adspend growth between 2012 and 2015, and increase their share of global adspend from 34% to 37%


 Major media (newspapers, magazines, television, radio, cinema, outdoor, internet)