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December 1, 2012

93% of Online Retail Websites Not Optimized for Tablet Viewing


Digital Impact of Tablet Visitors on Retail Websites (Adobe Digital Marketing Insights) 


A new study has claimed that just 7% of retailer websites have been optimized to run on tablets.
This finding comes from eCommerce tool vendor Skava, which on surveying a plethora of the top retail websites in the U.S., discovered that most retail companies wrongly assume their desktop websites will render sufficiently well on tabletsIn contrast to the tablet, the study pinpointed that 95% of retail eCommerce websites are optimized for smartphones