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December 4, 2012

Black Friday 2012 :Top 5 Mobile Shopping Insights



LukeW | Data Monday: Mobile Holiday Shopping: Here are some numbers from the Black Friday 2012 Mobile Shpopping data . Thanks Luke for the  data


  1. US retail e-commerce spending was $1.042 billion on Black Friday: the first time Black Friday sales surpassed $1 billion.
  2. Black Friday online sales were up 20.7% in spending from last year led by mobile consumers. Mobile Black Friday sales reached 16.3%, led by the iPad.
  3. Android went from 1.43% of Black Friday shopping traffic in 2010 to 4.92% in 2012. In same time iOS went from 3.85% to 18.46%
  4. Apple's iPad contributed to 10% of online shopping, followed by iPhone at 8.7% and Android at 5.5%.
  5. Overall 58% of consumers used smartphones compared to 41% who used tablets to surf for bargains on Black Friday.
  6. 24% of Black Friday retail traffic in 2012 came from mobile devices.