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December 14, 2012

Consumer Intention to Buy "Surface Tablet" falls 53%





According to a new survey of U.S. households with broadband access published Thursday by Parks Associates shows that Apple continues to lead the market with the biggest pie coming from iPad,and for the first time, more U.S. broadband households plan to purchase a tablet for the holidays than a laptop, netbook or Ultrabook
Interest in the Surface fell 53% after its price was announced - Apple 2.0 - Fortune Tech: - Consumer preferences in one of this holiday's hottest categories -- tablet computers -- shifted pretty dramatically between the third and fourth quarters (Q3,Q4,2012)
According to' John Barrett of park associates the most dramatic shift, however, was the fall-off in potential Surface buyers.
"Consumers initially expressed interest in the Microsoft Surface," Barett said, "but once pricing and product details were announced, holiday intentions to purchase a Microsoft Surface dropped to 21% in Q4 from 45% in Q3."12% said they planned to buy a Google  Nexus and 21% a Microsoft Surface
Apple continues to rule the market with the mini ipad,likely to take away marketshare from Kindle and Surface (microsoft).