Trending this month



December 1, 2012

Consumer Spending during Holidays sees Mobile sales exceed 16%




IBM 2012 Holiday Benchmark Reports - United States: Highlights from Black Friday 2012:

Consumer Spending Increases:Online sales on Thanksgiving grew by 17.4 percent followed by Black Friday where sales increased 20.7 percent over last year.

Mobile Shopping: Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer's site, up from 14.3 percent in 2011. and mobile sales exceeded 16 percent, up from 9.8 percent in 2011.

Tablet Shopping Goes Mainstream with iPad:The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. 

This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.

Multiscreen Shopping: Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58 percent of consumers used smartphones compared to 41 percent who used tablets to surf for bargains on Black Friday.