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December 21, 2012

Holiday Season Store Sales Comparison: Ebay vs Amazon

Holiday Numbers for 2012 : What has changed

The above data from eBay shows how the Holiday Season sales panned out Thanksgiving results, the second column is Black Friday and for comparison purposes the  last year's data in the third column for black Friday.

Amazon has accelerated some their Thanksgiving,sales going from ~35% to 38% y/y growth.

eBay: sales has zoomed from 26.6% to 30.5% - eBay is growing substantially faster than last year.

CSE continues to do very well growing at 4.5% on Black Friday - largely driven by the new Google Shopping system.

Search  was down about 10% y/y largely due to the cannibalism from Google Shopping.

Mobile was down slightly from Thanksgiving - from ~37% to 32.4%, largely in the smartphone category.  This makes sense as most stores were closed on Thanksgiving so people were shopping online more via their mobile devices.

Y/Y for Black Friday, Mobile was up a whopping 12.6% in share bringing it to 32.4% - with big gains for both tablet and smartphone.