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December 4, 2012

Holiday Shopping in 2012: The Making of the Mobile Domination

Make An App For That, Mobile Shopping Is Big Business

Mobile Shopping During Holidays 2012 " Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer's site, up from 14.3 percent in 2011. Mobile sales exceeded 16 % in 2012, up  9.8%  in 2011.

 The iPad Commerce Factor : The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent.

 Apple has a lot to do with the rise of Mobile and Tablet Shopping this year in 2012: IBM says the iPhone led as the most popular device driving retail shopping, with 9.6% of traffic coming from it. In a very close second place was the iPad, at 9.3%. IBM aggregates all Android devices together, and collectively they drove 7.3% of all traffic. IBM says that 14.1% of consumers have been using their mobile devices to make purchases, up four percentage points on last year.