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December 6, 2012

Mobile Apps and QR Codes among most popular mobile Marketing techniques

Mobile marketing programs and budgets are projected to increase in 2013, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according tothe “StrongMail Mobile Marketing Survey 2012,” conducted in April 2012, of more than 800 business lead ers worldwide.
Mobile websites (70%), mobile applications (55%) and QR codes (49%) are the most popular forms of mobile marketing, but less than half of marketers are currently running any of them.