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December 5, 2012

Samsung Electronics Marketing Budget:













Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it's a huge advertiser, and its "primary cost of sales is advertising."
As you can see, Samsung is blowing all the companies away in advertising and marketing.
Not a bad price to pay, if it means you get to become the world's biggest smartphone company. Certainly HTC wishes it had Samsung's marketing budget.