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December 25, 2012

Starbucks Mobile payments top 42M in 2012


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 Mobile payments top 42M, new m-commerce services brewing - FierceMobileContent: Starbucks has processed more than 42 million mobile payments since launching its Starbucks Card Mobile App in early 2011, up from 27 million last December, the coffeehouse chain told VentureBeat.

The Starbucks Card Mobile App connects to the consumer's prepaid Starbucks Card account, enabling iPhone, Android and BlackBerry users to pay for their order by holding their smartphone in front of a countertop scanner and processing the app's on-screen barcode. The service is available across 7,000 company-operated Starbucks stores in the U.S. and more than 1,000 Target locations; Starbucks recently began rolling out the app to Canada and the U.K., also extending mobile payment options to drive-thru window orders.