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January 21, 2013

Global Spend On Advertising led by Indonesia and Egypt

Source : Nielsen Global Ad Spends 

  • Global online consumer confidence decreases three index points in Q2 2012  as compared to earlier year
  • Discretionary spending and saving decreased globally across all sectors, with more than two-thirds of consumers changing spending habits to save on expenses
  • The Euro zone crisis continues to worsen, combined with a downward GDP revision from the economic powerhouse China
Main Facts
  • Advertisers continue to spend cautiously during the first half of 2012, though budgets are on the upswing by +2.7%
  • North America continues to trend positively, increasing ad budgets by 2.4%
  • Europe, on the other hand, makes deeper cuts in advertising budgets—ending the first half of 2012 with a -2.7% decrease in spending vs. 1H 2011