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| Nielsen Global media Spends Report |
Though representing a smaller share of spend at 5.2 percent, Radio continued to see increases in every region across the globe, with a 4.3 percent increase in North America and a slight 0.8 percent increase in Western Europe. The emerging markets of Latin America (+12.7%)
and the Middle East & Africa (+24.8%) saw more significant increases for this medium. Online ad spend (specifically display advertising) contributed to the growth momentum around the globe, with a +7.2 percent increase recorded globally. Global growth was slightly tempered, however, due to a decrease in Internet ad spending in China—an effect of overall advertising budget cuts in that market.
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