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January 21, 2013

Share of Media Spends on Marketing and Advertising : Global Data

Nielsen Global  media  Spends Report

Though representing a smaller share  of spend at 5.2 percent, Radio  continued to see increases in every  region across the globe, with a 4.3  percent increase in North America  and a slight 0.8 percent increase in  Western Europe. The emerging  markets of Latin America (+12.7%) 

and the Middle East & Africa  (+24.8%) saw more significant  increases for this medium. Online ad spend (specifically display  advertising) contributed to the growth  momentum around the globe, with a  +7.2 percent increase recorded  globally. Global growth was slightly  tempered, however, due to a  decrease in Internet ad spending in  China—an effect of overall advertising  budget cuts in that market.