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January 31, 2013

Spain leading the smartphone revolution in Europe - Google Mobile Ads Blog

In Europe  33 % of the Spanish population actually has a smartphone (Ipsos GmbH & TNS Infratest)? According to  Research Reports , by 2013, Spanish Internet users from the mobile computer will exceed 2015 and will be made ​​more searches with the smartphone with the PC. The study also details the places where they are used terminal and are home to 93% of cases
, and moving or walking somewhere, by 76%

There were 22.6 million Spanish smartphone owners in November 2012, which is 64.7 percent of the total Spanish mobile audience. Nearly 63 percent of these Spanish smartphone users accessed the news and information category, making it the most popular activity in November

In Europe Spain is one of the fastest  growing countries in terms of Smartphone Adoption

Today Spain   is leading the smartphone revolution , and  The study reveals that in terms of parallel media usage, 50 % of Spanish smartphone users are actively browsing the Internet while listening to music and 35 % of users are in fact using the Internet on another device simultaneously. The Spanish are also actively using their mobile when searching their neighbourhood; 55 % have looked up directions or used a map and 45 % have performed a local search for a business.

Spain is a pioneer in the use of mobile technologies, since, according to the study, 33% of Spanish Internet browsing through mobile, beating UK (30%), France (27%) and Italy (24%)