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January 25, 2013

The Google Redesign Revolution : Project Kennedy

Something strange and remarkable started happening at Google immediately after Larry Page took full control as CEO in 2011: it started designing good-looking apps.
Great design is not something anybody has traditionally expected from Google. Infamously, the company used to focus on A/B testing tiny, incremental changes like 41 different shades of blue for links instead of trusting its designers to create and execute on an overall vision. The “design philosophy that lives or dies strictly by the sword of data” led its very first visual designer, Douglas Bowman, to leave in 2009.
The move for a product redesign came from somewhat tardy Android  iOS ( 2009-20110) when most Android Apps in terms were aesthetic and design were much below  iOS  ( Apple's iOS) 
One day all the   Google’s senior designers gathered to decide how a few design principles would be applied evenly and tastefully to dozens of products used by over a billion people. There was also some "outside help" from Google Creative Lab, as Wiley described in a 2011 talk entitled "Whoa, Google has Designers!" Google Creative Lab is a collection of top-tier designers in the company’s New York offices, mostly known for creating unique and emotionally compelling marketing projects like a tear-jerking Super Bowl ad or the innovative Arcade Fire music video. Page tapped Creative Lab to work with the rest of Google’s designers on creating the new vision.
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