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February 22, 2013

219.4 million Smartphones sold in 4Q12, Samsung garners 23% of maketshare

Global smartphone operating system share in 2012 and 2016 (millions of units), according to IDC
Operating System2012 market share2016 market share2012-16 Growth
Android68.3%63.8%16.3%
iOS18.8%19.1%16.3%
BlackBerry OS4.7%4.1%14.6%
Windows Phone2.6%11.4%16.3%
Linux2.0%1.5%10.5%
Others3.6%0.1%-100.0%
Android100.0%100.0%100.0%
Source: IDC (Dec 2012)
© mobiThinking
Top Five Smartphone Vendors, Shipments, and Market Share, Q4 2012 (Units in Millions) 
Vendor
4Q12 Unit Shipments
4Q12 Market Share
4Q11 Unit Shipments
4Q11 Market Share
Year-over-Year Change
1. Samsung
63.7
29.0%
36.2
22.5%
76.0%
2. Apple
47.8
21.8%
37.0
23.0%
29.2%
3. Huawei
10.8
4.9%
5.7
3.5%
89.5%
4. Sony
9.8
4.5%
6.3
3.9%
55.6%
5. ZTE
9.5
4.3%
6.4
4.0%
48.4%
Others
77.8
35.5%
69.2
43.1%
12.4%
Total
219.4
100.0%
160.8
100.0%
36.4%



Why Samsung is number one handset/smartphone vendor: why your mobile strategy should emulate Samsung | mobiThinking: Samsung’s supremacy in the mobile business is no accident. In 2012, Samsung  overtook Nokia to claim the number one spot with 23.4 percent of mobile phone market and extended its lead, massively, over Apple in the smartphone market taking 30.3 percent, according to IDC and Strategy Analytics (see the tables below). Samsung also knocked Apple off its perch to become the best-loved smartphone vendor in the US-based Brand Keys 2013 Customer Loyalty Index.

Despite the growing popularity of smartphones (sales grew 44 percent in 2012, according to IDC), 59 percent of mobile purchasers still bought a feature phone in 2013.

Despite the meteoric rise of the Android operating system (OS), which is used in handsets from Samsung, ZTE, HTC and others, 70 percent of mobile purchasers didn’t buy an Android handset in 2013.


Apple might be the number two smartphone vendor, but 86 percent of people who purchased a mobile in 2013 didn’t buy an iOS/Apple handset.