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February 27, 2013

BRIC Countries Mobile Device Ownership : Feature Phone vs Smartphone


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According to new research from Nielsen, China is the only country among the high-growth BRIC (Brazil, Russia, India, China) markets where smartphones are predominant, owned by two-thirds of Chinese mobile subscribers as of the first half of 2012.
In three of the high-growth BRIC (Brazil, Russia, India and China) markets, using multiple mobile devices is becoming the new norm. In India, however, the overwhelming majority (89%) of mobile owners still only carry one device, much like in the U.S., where only 17 percent of mobile subscribers own more than one phone.