Americans’ usage of Social Networking sites continued to be dominated by
Facebook, which accounted for 5 out of every 6 minutes spent in the Social
Networking category
The other leading social network beyond Facebook and LinkedIn is Twitter, which
battled throughout the year with LinkedIn for the #2 position in the category, just
barely capturing the spot in December. Twitter recently claimed an $11-billion
valuation on private markets, and industry rumors suggest it is a viable candidate
to IPO in 2013. Twitter has reportedly done an effective job scaling its advertising
business through the use of Promoted Tweets, which are becoming increasingly
popular among major advertisers
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