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February 26, 2013

Facebook Commands 83% Share in US , Twitter and Linkedin at distant second

Americans’ usage of Social Networking sites continued to be dominated by Facebook, which accounted for 5 out of every 6 minutes spent in the Social Networking category
The other leading social network beyond Facebook and LinkedIn is Twitter, which battled throughout the year with LinkedIn for the #2 position in the category, just barely capturing the spot in December. Twitter recently claimed an $11-billion valuation on private markets, and industry rumors suggest it is a viable candidate to IPO in 2013. Twitter has reportedly done an effective job scaling its advertising business through the use of Promoted Tweets, which are becoming increasingly popular among major advertisers