GoDaddy Kicks of Its Mobile Strategy with acquisition M Dot

 GoDaddy’s own IPO plans.Go Daddy has acquired smartphone-based mobile Web site creator M.dot.
Goddady recently announced  the acquisition of M.dot, a startup that has developed an iOS mobile app that lets users create mobile websites from the app itself. Financial terms of the deal were not officially disclosed  however sources say that  the Godday  and Mdot deal in cash and stock and could be worth anywhere from $5 million to $25 million, likely to be around $15 million 

Go Daddy said that its M.dot acquisition bolsters its "mobile first" strategy, which aims at connecting its 11 million customers with services across smartphones and tablets.

The December 2012 report of eMarketer, a market researcher focused on digital marketing and media, said the U.S. topped Asia for the first time in mobile ad spending last year, spending $3.8 billion compared to $2.7 billion. By 2016, eMarketer projected, the U.S. will surpass $20 billion and Asia will hit $6 billion.