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February 1, 2013

Mobile Display Advertising 2013 Data : US vs Eu

Money is pouring into mobile advertising—$5.3 billion last year, according to the IAB.Those ads were served across 6 billion mobile devices. That's less than $1 per device, per year—a tiny sum. That tells you how far mobile advertising has to go, and how massive it will become in the next five years

The Big 5 mobile advertising markets in Europe – France, Germany, Italy, Spain and  the UK  will be worth over $1 billion in 2014, one year earlier than previously forecast, due to the continued to see  rapid adoption of  smartphones  and Tablets This White Paper presented by Squared shows  a balanced status quo of the market for geo-location mobile  display advertising in the USA and Western Europe.