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February 27, 2013

The Rise of Asian eCommerce Giants

Industry Statistics - The unexpected leaders of Asian e-commerce - Internet Retailer: Asia is a series of diverse national online retail markets, each with its own distinct audience of web shoppers and at its own stage of e-commerce evolution. But if there is a theme that recurs in many of the biggest Asia-Pacific e-commerce markets ranked in Internet Retailer's newly published Asia 500, it is the preeminent role of the online marketplace as opposed to individual retailers selling on their own behalf.

Some numbers from Internet Retailer’s( newly published 2013 Asia 500 help to illustrate the point.

the 2012 combined sales of Alibaba (No. 1), Rakuten (No. 2), eBay Inc. (No, 7) and Trade Me Group Ltd. (No. 73) totaled $182.77 billion and accounted for 73.5% of all Asia 500 retail sales of $248.70 billion. All these sites play host to many merchant storefronts.

In China, Alibaba and its Taobao and Tmall marketplaces account for 82.2%—$170.00 billion—of all Asia 500 sales in China and 77.6% of all estimated 2012 Chinese direct-to-consumer sales of $219.1 billion. In Japan Rakuten’s Ichiba shopping mall accounts for 49%—$9.76 billion—of all Asia 500 sales in Japan and 7.56% of all estimated 2012 Japanese retail web sales of $129.00 billion.