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February 25, 2013

UK consumers Tops Internet and Mobile Use among 18 European Countries

UK Leads Online Engagement across Europe: A comparison of online engagement across Europe shows that internet users in the UK spent the most amount of time online in December 2012. During the month, UK consumers spent more than 37 hours online on their PC, representing the highest of all 18 European markets analysed. Turkey and Netherlands are second and third in the rankings with internet users spending an average of 31 and 30.6 hours online respectively in December 2012. Even though online engagement in the UK increased by 5 percent over the year, Belgium is the country that achieved the strongest growth of time spent per visitor across Europe. Internet users in Belgium actually spent an additional 2 hours online in December 2012 compared to a year ago.

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