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February 20, 2013

UK No. 1 Country in Mobile Ad Spending per User

UK No. 1 Country in Mobile Ad Spending per User - eMarketer: Mobile advertisers in the UK spend more trying to reach each mobile internet user in the country than anywhere else in the world, according to new estimates by eMarketer. By this metric, the UK topped the overall-larger US mobile advertising market, as well as Japan and Scandinavian countries.


Advertisers spent $36.35 per mobile internet user in the UK in 2012, higher than any other market worldwide. Norway came in a close second, at $35.71 per person. The US has the third-highest spending per mobile internet user in the world; advertisers in the country spent an average of $31.50 to reach each one. Japan, which is the world's second-largest mobile advertising market in terms of absolute dollars, saw advertisers spend $26.23 per mobile internet user, putting it behind Denmark and in fifth place.