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March 11, 2013

13% UK Advertising Budgets to be spend on Mobile

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How Mobile is Changing Business
Source: How Mobile is Changing Business – Infographic

Sunny forecasts for digital media | Advertising | guardian.co.uk: The latest quarterly figures released by the Advertising Association (AA) show that online advertising continued to grow steadily, with overall spends for the mobile  medium  have reached 5.3bn in 2012, showing a 10.4% increase year-on-year.

The UK is now the world's third-largest market for mobile advertising, according to eMarketer. In 2012, only the US and Japan would have outranked the UK's 448 million spend. By 2016, 12.6% of all UK ad budgets is expected be spent on mobile platforms, the highest percentage worldwide. Mobile is projected to account for 8.2% of UK digital ad spending in 2012 and 27.9% in 2016.

According to eConsultancy's latest Quarterly Digital Intelligence Briefing, which looked at what marketers saw as the most important trends for the next 12 months, mobile optimization was ranked as the most exciting digital opportunity in 2013, chosen by 43% of marketers.