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March 12, 2013

20% Facebook Ad Spending coming from Mobile Device

Mobile Makes Its Mark on Worldwide Facebook Ad Spend - eMarketer: Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength.

But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social network earns its worldwide ad revenues.Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices. This parallels Android’s dominance in the worldwide smartphone market, while Apple’s iPad remains the tablet standard-bearer.

Digital software marketing firm Kenshoo Social looked at its clients’ advertising allocations on Facebook. Businesses served came from a range of verticals around the world, including retail, financial services, entertainment and travel. The digital marketing firm found that already, in December 2012, one in five advertiser dollars on Facebook went to mobile.

U.S. mobile ad spending nearly doubled in the first half of this year to $1.24 billion, according to the most recent data from the Interactive Advertising Bureau. However, mobile still only represented 7% of total online ad spending for that time period.