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March 15, 2013

Android in Australia Edges Past iOS in 2013

Android is the OS installed on 56.9 per cent of smartphones in Australia, up from 36.4 per cent at the same time last year. Apple's iOS holds on to a significant 30.5 per cent market share, according to these figures, but has lost 6.4 per cent share since June last year. 


New data fromTelsyte has shown that 44% of Australian smartphones are now running the Android operating system versus 43% on Apple’s iOS.  We recently reported Kantar’s figures that Android represented 67% of sales of new handsets in Australia, so it’s interesting to see Telsyte’s view of the installed base of mobile operating systems.
Kantar (Q3 2012)
Telsyte (Dec 2012)
Sales
Installed
iOS
23%
43%
Android
67%
44%

Telsyte puts the steep growth for Android down to the Samsung Galaxy SIII handset which they say has added over a million new customers in the last 6 months.   Assuming devices like the Samsung continue to arrive on the Australian market, it seems a fair assumption that the install base of devices running the Android operating system will continue to grow, pushing ahead of Apple’s iPhone in the next 12 month



Android clear mobile OS leader in Australia - Smartphones & PDA Phones: New data released by Kantar Worldpanel ComTech has shown that Android is dominating the mobile OS market share in Australia, following similar trends throughout Europe and the US.