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March 12, 2013

Asia Pacific and North America to witness highest Spends on Mobile advertising

Americans are tuning out of traditional broadcast radio, and into digital audio services like Pandora. Almost 40% of Americans listen to audio on digital services according to a Pew Research study and newspaper circulation has declined 30% since 1990 (Pew Research).

Billions of advertising dollars are being shifted away from traditional channels to online local advertising, Mobile display and other  web and digital channels

According to a new report from Gartner, revenue from mobile advertising is expected to hit $11.4 billion worldwide this year, up from $9.6 billion in 2012. And by 2016 worldwide mobile ad revenue is expected to reach $24.5 billion. Asia/Pacific countries will see the most revenue from mobile advertising ($4.3 billion), followed by North America ($3.2 billion), and Western Europe ($1.6 billion). Thus, mobile internet connections now exceed "fixed" connections (i.e. PCs, laptops) and as mobile use increases, usage of all other forms of media (i.e. TV) decreases (Future of Digital). Nevertheless, mobile ad spending is still a tiny fraction of overall digital ad spending and while 10% of consumers' time is spent on mobile, this channel only represents 1% of mobile ad spend.
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