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March 29, 2013

BlackBerry Z10 Zooms Past 1 Million Smartphones











BlackBerry Moves 1 Million Z10 Smartphones | News & Opinion | PCMag.com: BlackBerry today announced that it has sold 1 million BlackBerry Z10 smartphones, the first device to sport the company's BB10 operating system.
Overall, BlackBerry earned $2.7 billion in revenue during the quarter ending March 2, more than most expected from the stumbling phone maker. "It was a year for change and we delivered significant positive change," CEO Thorsten Heins said in a statement

Between December and early March, the company shipped 6 million smartphones, including about one million of its new touch-screen Z10 device (pictured). It was first released in Canada and the U.K., and hit the U.S. this month.

Revenue breakdown for the quarter revealed about 61 percent for hardware, 36 percent for service, and 3 percent for software and other revenue. According to the BlackBerry fiscal report, the company hopes to break even in the next quarter, while increasing its marketing costs by 50 percent for the new Z10 and Q10 smartphones.
Gautami