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March 31, 2013

Load Times of Online Retail Websites grow 22% Longer.

The findings , which come from a report by Radware, are bad news for ecommerce sites considering the importance of site speed for traffic and conversions.  

Retail Website Load Times Get 22% Longer in One Year: Between December 2011 and 2012, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) slowed 22% from 5.94 to 7.25 seconds,
The median or most common load time for retailers’ home pages was 7.25 seconds, which is up from 5.94 seconds in the previous year’s study. Those slow speed can cost retailers up to 9 percent of their traffic and as much as 13 percent of sales, says Radware. And the top 100 e-tailers’s web pages loaded in an even slower 8.23 seconds.

 The top 100 sites fared even worse, with load times slowing from 6.4 seconds to 8.23 seconds in that time span, a 28% difference. The researchers attribute the slowdown to increasing page size and complexity, also pointing out that many of the Alexa 2000 sites are not employing best practices for core performance.

The overall slowdown in page load times come despite expectations that faster browsers, networks, and devices enable a speedier online experience, with research showing that a majority of PC and tablet owners expect a site to load in 3 seconds or less (though smartphone owners are a little more flexible)

Load times among America's top retail sites have increased by 22% in just one year from an average 5.94 seconds in December 2011 to 7.25 seconds in December 2012.
A previous survey from Tagman found that a one second delay in page-loadcan cause 7% loss in customer conversions, while a separate survey from Akamai revealed that 40% of people will abandon a web page if it takes more than three seconds to load.