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March 22, 2013

McDonald's New Mobile Advertising " Share Your Instagram Moments"

When users tap on the mobile ad, it expands and claims that the Big Mac is “the best thing to happen to your mouth since teeth.”From there, users can take a picture of their McDonald’s Big Macs, as well as view a gallery of other photos.
McDonald’s is asking its consumers to connect with the brand on Instagram and take pictures of their favorite meals via a new mobile advertising campaign.
The company is running the campaign through a variety of mobile-optimized sites including Us Magazine, Spin and Billboard
The McDonald’s mobile banner ad reads “Share Your Biggest Instagram Moments” and “#Instafestival Big Mac. Tap to Expand.”
Earlier McDonald’s also ran its sixth iAd campaign, which not only promoted the company’s products, but took advantage of the device’s capabilities to offer a more interactive experience (see story).
Most recently, the fast food giant used a mobile application and rich media advertising to get the word out about its Fish McBites product