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March 15, 2013

Microsoft Mobile OS share zooms 240% in Great Britain with 700,000 new subscribers in 2013

Windows Phone replaces BlackBerry as third biggest OS in GB | Mobile News Online: Microsoft OS share grows 240 per cent to 6.2 per cent, with 700,000 new customers adopting the platform in the past year
Windows Phone has displaced BlackBerry in holding the third largest operating system share in GB, according to the latest figures from Kantar Worldpanel ComTech.

In the three months ending January 2013, Microsoft’s OS held a 6.2 per cent share of the market, up 240 per cent from a year ago. Its user base has grown by almost700,000 users in the past 12 months.

Kantar said 17 per cent of new Windows Phone customers switched from Android, 26 per cnet from Symbian, six per cent from BlackBerry and two per cent from Android. Forty-seven per cent were first time buyers.

BlackBerry’s share has fallen to 5.8 per cent, down from 15.7 in the same three month period in 2012. Android continues to lead the market with a share of 56.2 per cent, up 6.9 per cent, while Apple iOS is the second biggest, with a share of 30.6, representing an increase of 1.3%