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March 15, 2013

Mobile ad spend undergoing fastest growth rates in US: IDC

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Mobile ad spend undergoing fastest growth rates in US: IDC - Mobile Marketer - Research: In the U.S., consumers have begun to abandon PCs as Internet access gravitates toward mobile devices as the default platform for Internet use. PC use is expected to top out in 2012, with the number of PC users declining in subsequent year

At the same time, the number of mobile users will grow at a compound annual growth rate of 12.8 percent and will outnumber PC users by 2015.

Western Europe and Japan are about two years behind the U.S. when it comes to using mobile to access the Internet. The trend is being driven by the growing penetration of smartphones and media tablets.

The number of mobile users will grow from 174 million in 2011 to 265 million by 2016. The number of users who access the Internet exclusively through mobile devices will triple from 18 million to 55 million during this same period, reflecting an annual growth rate of 35 percent.

The numbers also suggest that PC’s share of many online activities will also decrease. For example, IDC forecasts that the share of users who access social networks such as Facebook on PCs will decline from 66 percent to 52 percent by 2016.