PayPal has picked the UK for its first stab at mobile payments in Europe because, with 18 million customers (out of 123 million worldwide), the UK is the company’s second-largest market outside of the U.S. And it also has one of the highest smartphone penetrations in Europe — currently at around 61%, according to Kantar Worldpanel Comtech.
According to emarketer , NFC payments in the UK will increase more than 100-fold in four years, topping $9.7 billion (£6 billion) by 2016.
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