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March 30, 2013

Multi Screen Consumption Patterns: How This Impact Brand Marketers


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Media consumption is now 90 percent screen-based, whether that's watching Netflix on your Galaxy Note II, reading an e-book on a Kindle, or flipping through a magazine on your iPad. But the TV is still fighting for viewers' attention, and most of us give in - with gadgets in tow.

According to a new infographic from Uberflip, 97 percent of American homes still have a TV, while 81 percent have a PC. But 44.8 million people now have a tablet, while 112.4 million have a smartphone, and 70 percent of homes have a game console. It might not be an either/or proposition, however. A majority of people multitask while consuming content - 81 percent watch TV and use a smartphone at the same time. Another 66 percent combine their smartphone and laptop/PC use, while 66 percent watch TV and use their laptop at the same