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March 7, 2013

The End of HTC : Story in Charts

CHART OF THE DAY: HTC Revenue Growth - Business Insider: HTC was the first company to ride the Android wave to smashing success. It is also the first company to crash on the Android wave. Here's a look at its revenue growth over the last 16 quarters.

What happened to HTC? Samsung. It released its phones on more carriers and it marketed the heck out of them. HTC was left in the dust.

HTC posted posted a fourth consecutive loss during the third quarter of this year. According to Interbrand, HTC’s brand value has fallen by 24-percent this year, but it remains the number one Taiwanese brand name, beating Acer and Asus. 

In 2013 HTC has a new  Marketing head  to gain back market share and volumes .  HTC has appointed Benjamin Ho as the new head of marketing, who has taken over from Janurary,2013.When he arrives at HTC, his first project will be Marketing 2.0, which according to HTC is designed to “refocus [the company’s] efforts around holistic marketing and mass-market brand outreach.”