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March 19, 2013

The fastest Growing Industry Verticals driving Geo Local Mobile Targeting

According to a recent survey on the key verticals driving growth aross "Mobile Local Advertising"  conducted by xAD survey were a)Entertainment (including bars and clubs, theatres and sporting events / venues)  which grew 184% 2) Travel, 3) Health & Beauty (including beauty salons & spas, gyms as well as hospitals and other health services such as dentists and nutritionists) which grew 50% during 2012.

According to (xAd/Telmetrics Mobile Path to Purchase study, 2012) The most used Mobile Local targetting is using by targeting  the user’s location . Around 68% of smartphone activity is conducted out of the home

Its projected that  by 2015 it more local searches will come from
mobile phones than PCs. In fact nearly 6 out of 10 smartphone users search on their devices
daily with 95% of these users having used their device to access locally relevant information
(source: Google-Our Mobile Planet, May 2012)