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April 16, 2013

How The Smartphone Revolution has changed TV Viewing

The way consumers watch content has changed dramatically in recent times. Print, Audio, Video and Internet today has become integrated... and the era of Multi Screen Consumer has made TV viewing part of a multi-screen experience, that means that ; todays users use either a connected device or a gadget ( smartphones or tablets) simultaneously

 According to new survey results from iAcquire and SurveyMonkey, 40% of mobile searches are conducted while users are watching TV. While the study doesn’t delve into whether or not TV prompts those searches, research released last year suggests that TV can be a significant catalyst for mobile search. 

The iAcquire study also reveals that one-third of mobile device users tweeted about TV last year, a figure that seems to make sense given Nielsen’s recent finding of acorrelation between Twitter buzz and TV ratings. New survey results from Deloitte indicate that 81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.