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April 30, 2013

US Internet Advertising Records 3rd Consecutive double digit growth,

IAB in its recent report on US digital Advertising Revenue spends show that Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion.

Revenues from Internet advertising  totaled $17.0 billion for the first six months of 2012,  with Q1 2012 accounting for approximately $8.3 billion and Q2 2012 totaling approximately $8.7 billion. Revenues  for the first six months of 2012 increased 14% over the first six months of 2011. 

— Mobile advertising in the United States totaled $1.2 billion during HY 2012, up from $636 million in the comparable period 2011.