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April 28, 2013

Web Ad Revenues Reach $37billion, with 15% Growth

Inspite of the economic slowdown across the world, Internet Advertising  shows no signs of downtrend as  Online Advertising reached $37billion , which is a 15% rise   The Internet Advertising : Internet Ad Revenues Jump 15 Percent to $37B in 2012 - Digital Editions @ FolioMag.com:


Web Marketing "revenues grew for the third consecutive year in a row, reaching $36.6 billion for the full year of 2012, according to the IAB Internet Advertising Revenue Report released this month.

The revenue jump represent a 15 percent year-over-year increase from 2011, with the largest growth percentages coming in the third and fourth quarter of last year. The compound annual growth rate has climbed to 19.7 percent, outpacing U.S. real GDP growth of 1.5 percent over the same 10-year period.



Internet advertising presently is worth $13.8 billion more than magazine advertising, and is inching up toward that of broadcast television, which currently sits at $39.6 billion.
Mobile advertising has seen one of the biggest increases, growing by 111 percent in 2012 to $3.4 billion, up from $1.6 billion the year prior. Mobile revenues now total 9 percent of FY 2012 revenues, which represents a triple-digit percentage growth each year since PwC U.S., who conducts the study on behalf of the IAB, started capturing mobile data in 2010.