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April 14, 2013

Worldwide Searches exceed 20 billion for the first time ever in March 2013

Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore]: "Google dropped a few percentage points while Bing and Yahoo each gained a couple … but the bigger statistic from comScore’s monthly U.S. search rankings for March is that desktop search activity reached an all-time high.

The company’s latest report estimates that there were just under 20.4 billion searches during March — that’s desktop-only and it’s an 11 percent increase from February. It’s also the first time comScore has ever estimated search activity be above 20 billion searches in a month. The previous record of 19.5 billion was set in January.

According to comScore’s measurement, core searches dropped for most of 2012. The March 2012 report pegged core search activity at about 18.4 billion searches, but that number fell to 16.4 billion by September. Here’s a chart of comScore’s reported figures for core search activity in the U.S. going back to January 2007 and including March 2013."