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May 8, 2013

48% Growth in Smartphone adoption in India,in 2013


From 27 million to 40 Smartphone users in India. Indian Mobile market for smartphone has increased by 48%  according to neilsen research. In 2012 India had 27million users , Now the user base has increased to 40million, an increase in 13 million users in less than a year. The Mobile subscriber base in India is around 900 million ( Nielsen research )


Source: StatCounter Global Stats - Mobile vs. Desktop Market Share



Nielsen Informate Mobile Insights, an alliance between Nielsen and Informate Mobile Intelligence, polled more than 10,000 consumers in September and October 2012 across 46 cities in India to assess overall usage and device preferences.
The Indian Smartphone User study found that 93 percent of smartphone users own only one handset, making it their single source of infotainment on the go. 
The study also found that smartphone users in India overwhelmingly prefer mobile devices that operate on the Android operating system.While Symbian usage is also high in India, Windows, BlackBerry and iOS devices each only have single-digit market shares.