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May 1, 2013

Brands Spends 70% of Ad Dollars on Search and Online Display, Mobile spends increase 100%



Online Advertising Forrmats :Search, Display and Mobile  among top 3


Search Marketing remains the leading format, having strong sequential growth through this period

All formats other than Digital Video are down slightly as a percentage of total revenue due to the substantial growth of Mobile. 

Mobile revenues showed the strongest growth of any format, representing 9% of total revenues in 2012compared to 5% reported in 2011 and a negligible share as recently as 2009.