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May 29, 2013

Online Hotel Bookings by Device: Smartphone vs Tablets

The above infographics from " Monetate  looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells.

For example, 45% of people who book hotels online say that they'd prefer to receive ancillary offers after choosing their hotel, but prior to booking.

Ecommerce plays a major role in allowing consumers to both research and make travel purchases, with as much as 75% of holiday planning taking place online.

New research from JiWire also shows that consumers are increasingly using mobile devices for their travel research, as 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.

Furthermore, almost two-thirds (63%) of consumers make travel purchases using their laptop compared to just 39% on tablet and 27% on smartphone."

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