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May 31, 2013

Teens and Online Usage:Comparison : 2003 vs 2013


They may be digital natives, but American teens don't fancy everything digital.

 According to data provided to MarketingCharts from a new study from Research Now and KYA BrandResearch, American teens strongly favor offline to online ads across a variety of measures. The respondents were presented with several statements about ads and asked whether each statement applied more to online ads (such as on Facebook, search engines), more to "real-life" ads (such as those on the TV, radio, posters, and magazines), or whether the statement didn't apply. The results indicate that online ads have a long way to go in winning over teens.