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May 5, 2013

The State of Paid Search Across Devices : PC vs Smartphones

'search marketing' | Scoop.it: "The Search Agency has released an analysis of paid search trends in the US in Q1 2013 across devices and verticals. 

paid search across the  B2B vertical, grew by 27.2% year-over-year, while clicks stayed flat


On a quarter-over-quarter basis, impressions were up 35.5% and clicks up 15.6%. The data also reveals that while click-through rates grew by 16% year-over-year on average for all industries (to 3.15%), B2B companies saw a 21.6% drop (to 2.07%). And as click rates dropped, costs trended upwards, with average cost-per-click (CPC) for B2B advertisers up 43.4% (to $2.20), compared with a more moderate 8.6% rise among all advertisers (to $0.76)."



  • Google spending grew by 17%, though that trailed Bing’s increase of 42%.
  • 21.6% of search budgets went to smartphones (11.6%) and tablets (10%), up 59% year-over-year, a trend consistent with every other report on paid search. Overall, spending on smartphones grew by 68%, and on tablets by 135%.
  • Smartphone impressions rose by 96% year-over-year, and tablet impressions by 74%. Smartphone clicks were up 86% and tablet clicks 98%.