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June 10, 2013

Ad Spends on Social Mobile and Video set to become Fastest Growing Online Channels in 2013

Online Evolution: 2013 Marks the Year of Brand Advertising: "Roughly half (51%) of marketers also expect spending on direct response to increase in 2013. According to Nielsen One in four stated that increase will exceed 20 percent; however, 41 percent say their digital direct response advertising budget will stay the same as last year.

While brand marketers are projecting overall growth in brand ad spending in 2013, they are also predicting their spending in particular digital channels will grow faster than others. Nearly three-quarters (70%) of brand marketers plan to increase their use of social media in 2013, followed closely by mobile advertising (69%) and video advertising (64%).

These numbers are all up from 2012 projections, indicating a continued shift toward the channels where consumers are spending an ever-increasing amount of their time. And the brands aren’t alone in their thinking. Agencies are also projecting growth in mobile advertising (81%) and video advertising (73 percent), followed by social (57%)."

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