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June 13, 2013

Global Online search ad spend rose 15% in Q1 2013

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Online search | eMarketer: "Investment in search is expected to increase: eMarketer estimates $17.6 billion will be spent on search this year, a number that will rise to $24.5 billion by 2016, with mobile search advertising accounting for an ever-larger share."

Meanwhile Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year.